News & Insights

This summer in Berlin, we hosted a screening of Hermann Vaske’s Why Are We Creative? as part of the July Module of our Executive MBA in Creative Leadership. 30 years in the making, the documentary features interviews with some of the world’s most ground-breaking creative minds, from David Bowie and Yoko Ono, to Vivian Westwood, Nelson Mandela and The Dalai Lama. The screening was not only a chance

After five illuminating year in China, Sascha Kurfiss has learned and unlearned a great deal about his adopted home. In the second instalment of this two-part series, Sascha debunks the mythical western reign of creativity and looks ahead to China as the next forerunners of innovation, driving creativity and collaboration around the world.    

Throughout the month of June, Rio played host to an exciting initiative with its roots in the Berlin School community. LivMundi is a sustainability platform sparking change through community initiatives, content, and most recently, the annual LivMundi Festival. The platform was founded in 2017 by Luciane Coutinho, Head of MashUp and an alumna of the Berlin School Executive MBA in Creative Leadersh

Melanie Müller is a Customer Management expert at energy distribution giant, Netze BW, where her work centres around Smart Metering – the new technology innovating the way street parking is accessed and moderated. The disc-shaped Smart Metering device is one example of thousands of small but revolutionary products redefining the way people engage with their environment - and a glimpse towards the

Meet Luciane Coutinho, a Berlin School EMBA participant from Brazil, Head of live marketing agency MashUp, and Founder of LivMundi, a sustainability platform taking action on greater visibility through content, community initiatives and LivMundi Festival.     LivMundi festival takes place in Rio de Janeiro and is already in its third ed

Luis Miguel Messianu is CEO of Alma and a ground-breaking voice in multicultural advertising. He’s also a proud participant of the Executive MBA in Creative Leadership at the Berlin School. Luis Miguel has made a name for himself by being fearless in tackling complex, social issues in campaigns such as 'Your Hero Needs You' with AARP, 'Just DOnate it' with Angel Bins, and the '#GuacIsBack' campaig

Experience Strategist, Tracy Brown, has written volumes on the importance of meritocracy to the success and sustainability of organizations. Later this year, she will be speaking at the Cannes Creative Leaders Programme and expanding on her work on meritocracy and its role in the future of work and creativity. Here, Tracy offers key insights on the crucial role of employee experiences and how thes

Are self-identified 'creatives' more likely to take creative ethical liberties? What can employees do to empower creativity while minimising this potential behaviour? We spoke to Senior User Experience Researcher at Google, Kelly Moran, about her fascination with creativity and ethics, the complex intersection between these conflicting subjects and how ethics can help us to produce better work.

Independent Strategy Director and Executive MBA alumnus Barry Mowszowski gets beneath the surface of brand experience – the key topic at this year’s Cannes Creative Leaders Programme where Barry will be a leading instructor. Looking back on his career from the agency world to independent consultancy, Barry shares his insights on the changing definition of ‘brand experience’, the impact of ‘profit

Sascha Kurfiss is Senior Consultant at XQ Digital. Before joining the German creative technology consultancy, he resided for five years in China, as General Manager at Jung von Matt (Beijing and Shanghai), and later, as Managing Consultant at Avantgarde Consulting (Beijing). Like many Western professionals arriving in China, he has had to learn and unlearn in the process of getting to know his new

In 2017, Microsoft partnered with Wundermedia and its creative agency group, C3, to launch Microsoft Newsroom. Since its inception, Microsoft has been an ever-evolving giant, from being one of the most recognised software companies in the world and bringing Windows and Office into the homes of billions, to pioneering the fields of mobile and gaming and pushing the future of Cloud computing, VR and

The effects of digital innovation on news and journalism have been transformational – and somewhat loaded with contradictions. On one hand, it connects us to news and information from every corner of the world. At the same time, some say it has led us to disconnect with the real world and communities around us. Technology offers creative freedom to journalists through digital storytelling techniqu

Inga Leschek is Managing Director at Norddeich TV, who create some of the most recognizable comedy and reality TV shows for the German market. She’s also an alumna of our Executive MBA in Creative Leadership. We spoke to Inga about how technology is liberating creative and interactive avenues for TV production, the integration of digital channels to support a two-way viewing experience, and the et

Over the past decades of disruption, the creative industries have changed enormously, the lines have blurred between the traditional client/agency roles, and the value of creativity itself has come under scrutiny and experimentation. At a point when creativity is crucial at every touchpoint of running a business and growing a brand, the idea of 'choosing a side' has become almost an anomaly. But f

Evita Puente is a Berlin School graduate of our Cannes Creative Leadership Programme and Executive Creative Director at Pescador Public Strategies LLC, a Texas-based marketing and branding firm on a mission to empower American Latinos to build their identity in the American political landscape through research, strategic planning and storytelling. Throughout her career, she has seen the influence

A couple of months into business school, Rafael Aparicio started to panic. The path was clear for him to follow his father and brother’s footsteps and join family’s sixty year-old stock broking business. One problem – Raf was not too inspired by the finance world. “I panicked, picturing myself in a suit and tie and working from a cubicle!”    Growing up, everybody told him, “you’re so creative

Sulaiman Khan is the Founder and Chief Purpose Officer of equity consultancy, ThisAbility, helping brands to revolutionize how they engage with disabled audiences and talent. He is working tirelessly and unapologetically to change the culture and conversation around creative disabled talent to focus on equity over equality. Faculty Director David Slocum spoke to Sulaiman about the founding of This

If you’re finally finding the time to get stuck into some insightful reading or you’re looking for some motivation to get your creative muscles warmed up for next year, take a look at these top reads from 2018 as chosen by Faculty Director David Slocum The best books of 2018 for creative business leaders range widely from seventeenth-century pirates and the future reach of Capitalism to the n

Creative businesses in Brazil are putting their stamp on the global map. AlmapBBDO are a stellar example of this statement, not only in their award-winning work but also their generations of leaders who have taken the company from strength to strength, navigating change in their stride. As in all parts of the world, Brazilian markets and consumer behaviour continue to change rapidly under new tech

If you’re familiar with post-war São Paulo, you can picture its imposing warehouses that once housed textiles, machinery, pharmaceuticals, and more, that came to drive the Latin American industry. This year, one of these warehouses, a towering metallurgical plant, became the heart and home of ARCA, a new initiative driving art, entrepreneurship, and creativity in Brazil and beyond. We spoke to ARC